Liberty appoints new leadership of Liberty Network Services

Liberty today announced Matthew Whyte as Group Manager – Liberty Network Services (LNS).

Mr Whyte will lead LNS into its next phase of growth, succeeding outgoing CEO Daniel Marsi following two years in the role and 12 years with the business.

With more than 25 years’ experience in the mortgage broking industry, Mr Whyte brings a proven track record in scaling broker distribution networks.

Most recently, Mr Whyte served as General Manager, Distribution at Lendi, and previously held the role of Head of Distribution Growth at Aussie. These roles were strongly focused on driving broker performance, distribution strategy, and network growth.

In his new role, Mr Whyte will work closely with Liberty Chief Distribution Officer David Smith and oversee the LNS sales and operations teams.

Mr Smith welcomed the appointment, describing Mr Whyte’s extensive network leadership experience as a natural fit for the LNS community.

“Having known Matt for many years, I have strong confidence in his growth mindset and in his ability to support advisers in building robust and sustainable businesses,” Mr Smith said.

“We are thrilled to welcome Matt to this role, which will support LNS’ long-term strategic direction.”

Mr Whyte said he looks forward to working closely with the broker network and applying his experience in building networks at scale to LNS.

“LNS has a compelling vision, strong foundation, and genuine ambition to grow, and this is the type of environment I thrive in,” Mr Whyte said.

“My immediate focus will be to get to know the network, understand what is working well, and ensuring we are investing in the right people, technology, and support frameworks.”